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Website Promotion

"He who has a thing to sell and goes and whispers in a well is not as apt to get the dollars as he who climbs a tree and hollers."

Opening up a website is much like opening any other business. If you don't advertise to let people know you are in business, then you won't get many customers.

Search engine placement has become an important tool in advertising your website to your customers, but you can't ignore the effectiveness of traditional advertising mediums.

We can help you develop a combination strategy which includes the best in Search Engine Optimization, Internet Marketing Techniques, and Traditional Advertising.

Search Engine Optimization


A good search engine marketing strategy includes:

  • Site content optimized to specific keywords
  • Keywords that target your specific customer segment
  • Proper placement of keywords throughout your code
  • Proper Search Engine submissions
  • Monitoring of your placement results, and fine tuning of your site

Online Marketing


Online marketing is the process of planning, executing, and tracking ideas, products, services and promotions in an electronic environment, from conception to placement. The purpose of these activities is to create and maintain relationships that satisfy both individual and organizational objectives. Some techniques available are:

  • Page banners - as way to increase brand awareness.
  • Sweepstakes as incentives to encourage participation in marketing activities.
  • Online Product promotions, sales, and featured products to draw customer attention to specific items that the business would like to entice the customer to purchase.
  • Link exchange programs
  • Industry specific advertising
  • Targeted marketing programs

A successful business studies the customer; his needs, his environment, and addresses those requirements. A customer whose needs are met will become a loyal customer!

Traditional Marketing and Advertising


No less important then Internet forms of advertising, Traditional advertising should be used in conjunction with your website to increase your business visibility and your sales. Our graphics design staff can help you with:

  • Direct Mail Advertisements
  • Newspaper and Magazine Ads to target specific markets.
  • Product promotions, sales, and featured products
  • Trade shows
  • Special Events

Advertisements are created to generate attention, to be understood , to be believed, and to be remembered.
Let us help you with your marketing plan!

 

  

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Last modified:    January 12, 2013

 

 

 

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