Marketing

Innovation!

Innovation is the rethinking of corporate marketing strategy. No longer is it enough to simply add new products and enter new markets, existing markets must be addressed in the context of today’s global economy.

Marketing Plan

The goal of a marketing plan is to get the customers attention turned towards your product. Determining just what customers need is a complicated process. Variables range from items that are functional and necessary all the way over to the opposite of the scale, luxuries and extravagance items.

Product, Price, Place, and Promotion make up the four basic components of a successful marketing strategy. In order to develop a good marketing plan, you must develop a strategy to ensure the customer knows that you are providing a good product at a great price.

Marketing Research

In all marketing, the ultimate target is the customer. The goal of the marketing plan is to identify a need, and then develop a product or service to satisfy that need.

Marketing research is one method of determining what that need is.

Primary research is that gleaned from personal observation and questioning. You interpret it yourself. Secondary data is often in the form of reports, and was complied from an outside source. Secondary data can come from both the inside structure of a company, or the outside organizations that the company interacts with. In any case, all of these sources should be used and mined to collect all of the data possible.

The more you know about your customer, the better you will be able to serve them, and the more your company will grow as a result.

SWOTT

A SWOTT analysis is an evaluation of the situation framing your business. Strengths, Weaknesses, Opportunities, Threats, and Trends should all be examined as they apply to your specific business goals.

Developing your new website is a good place to begin to address the issues revealed in your SWOTT analysis. As we work with you to analyze the situation from all sides, we take the opportunity to:

• Maximize your Strengths and Opportunities
• Minimize your Weaknesses and Threats
• Consider the Trends that affect your business

This will help you to choose the best course of action, and help us to design a website that truly reflects your business direction.

Legal and Regulatory

Legal and regulatory issues are an important part of an E-Commerce website, just as they would be for a traditional business.

A business makes a considerable investment when developing an image and creating an online persona. Once the marketing analysis is complete and the company name chosen, a plethora of legal and regulatory issues must be addressed. These are in place for both the protection of the business and the customers.

There are reputable search organizations who provide search and name registration services, and intellectual property attorneys who will review your specific situation and make legal recommendations. In many cases, a business lawyer will perform all of these functions for you.

When you purchase a website from TRI Web Group, you gain the copyright to your custom designed graphics, layouts, and site content. This ensures that the money you spend building your brand is never wasted - you maintain ownership.

Call us now to find out how you can have our business expertise integrated into your new business website!

Email us for info!